Enterprises have long collected and stored huge amounts of information, but seldom receive its maximum value, if it's used at all. Our is topic is how to "Turbo-Charge Decision Making Through the Use of Analytics." Presented by Tom Davenport, author of Competing on Analytics: The New

Science of Winning.

Companies have long used business intelligence for specific applications, but these initiatives were too narrow to affect corporate performance. Now, leading firms are basing their competitive strategies on a new way of analyzing business data. Instead of a single application, they are building broad capabilities for enterprise-level business analytics and intelligence.

Their capability goes well beyond data and technology to address the processes, skills and cultures of their organizations. They are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples-from organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox-illuminate how to leverage the power of analytics.